Arup was rebranded by the agency Safron in 2010 giving Arup a totally different look to all its communications. Within the first year it became apparent that the digital channels didnt translate well with its printed communications and a drastic change was needed. After researching the issues at hand I then did a review which led to the creation of an entire new set of rules that would bring print and digital together for the first time saving both safrons original brand identity and Radley Yeldars site design. After redesigning all the channels I then continued this work with Radley Yeldar to apply these designs and produce an entirely new channel "publications". Both agencies and the group board were delighted with the overall outcome.
UX / UI design and a lot of collaboration.