Rare Monster

Graphic design / Branding / Digital / Advertising

The Penguin Pool

The Penguin Pool is Arup's global creative events series designed to inform, inspire and entertain.

The logo created represents the gathering of indvidulasand re-connects with Arup’s historic routes of it’s first ever enginnering project.

The Penguin Pool at London Zoo (1935).


  • Client: Arup, Design Council
  • Year: 2011

Penguin pool logo design
Event Photography